Modern Workspace Background

Sujay Mukherjee

Engineering Digital Visibility and Brand Growth.

A |

Open for collaborations and brand partnerships.

connect@smthing.in

My Story

Sujay Mukherjee

From Lab Coat to Visibility Codes

My journey didn't start with a command line; it started with a microscope. With a Master's in Biotechnology, I learned to see the world as a system of complex problems waiting for elegant solutions. This scientific mindset—analytical, curious, and results-driven—is the secret ingredient I bring to building online visibility.

I transitioned from biotech to technology not by leaving my past behind, but by building on it. I solve problems for founders and brands by applying a researcher's precision to brand storytelling and a developer's logic to creative execution. The result? Digital experiences that are not just functional, but deeply intentional and engineered for visibility and growth.

I don't just build websites. I engineer visibility. I build narratives, forge connections, and make sure your brand is seen by the people who matter most.

How I Help

Visibility Through Story

Empowering founders and innovators by translating their vision into compelling narratives and engaging web experiences.

Visibility Through Authority

Building personal brands and thought leadership for ambitious creators and startup leaders through authentic storytelling.

Visibility Through Technology

Developing custom-built websites and AI-powered tools designed for maximum visibility, user engagement, and growth.

Facts

A little more about my unique journey and approach to building digital solutions.

As a biotech postgraduate turned creative AI builder, I use tools, prompts, and creativity to bring ideas to life without relying on traditional coding alone.

5

Happy Clients

5

Projects Completed

200+

Hours Of Support

3+

Years Experience

Visibility Services

Every service I offer is designed with one goal: to increase your visibility. Here’s how I make sure you get seen.

Strategic Brand Storytelling

Achieve clarity that resonates, making your brand impossible to ignore.

  • How this helps: I translate your complex vision into a compelling narrative that builds trust and drives action.
  • Ideal for founders seeking funding or early market traction.

LinkedIn Ghostwriting & Influence

Turn your expertise into a source of trusted influence and consistent visibility.

  • How this helps: We build your personal brand, attracting opportunities and establishing you as a thought leader.
  • Perfect for leaders who want to scale their impact without scaling their time on content creation.

Custom Web & AI Tool Development

Build your digital foundation for visibility—an SEO-optimized website that works 24/7.

  • How this helps: I create conversion-focused portfolios and AI-powered tools that automate tasks and amplify your reach.
  • From prompt-driven Next.js sites to custom automation, technology becomes your growth engine.

Creative Campaigns & Collabs

Open for brand partnerships and creative marketing initiatives.

  • How this helps: Let's combine our expertise to create unique campaigns that capture attention and deliver results.
  • I'm actively seeking to partner with innovative brands and creators on exciting projects.

RESUME

Detailing my journey, skills, and professional milestones. A testament to growth, learning, and hands-on experience in the tech landscape.

👋 Summary

Sujay Mukherjee

I'm Sujay Mukherjee, a Biotechnology postgrad who transitioned into building creative AI-driven web tools. Passionate about blending science, design, and technology to solve one of the biggest real-world problems: obscurity.

🎓 Education

🧬 M.Sc. in Biotechnology

2019

Gained strong research and analytical thinking, forming the foundation for systems-level design and logic.

🐍 Python Course (Udemy)

2020

Developed beginner-to-intermediate Python skills to explore automation and scripting.

💼 Professional Experience

🌐 Built My First AI Website

2022

Created a fully functional web app using HTML, CSS, and JavaScript — 100% solo project.

☁️ Cloudflare Worker Backend System

2023

Built an email subscription & comment box using serverless technology via Cloudflare Workers.

⚛️ Created Full Projects in Next.js

2024

Focused on SSR, SEO-friendly routing, and dark/light mode implementation.

🧑‍💼 Worked with 5 Freelance Clients (Different Niches)

2024 - Present

From restaurant websites to music industry tools — developed full-stack solutions with creativity and AI.

Visibility in Action: Case Studies

See how I've helped brands like yours achieve their visibility goals. Use the AI curator to find projects relevant to you.

BTGenZ
BTGenZ
A vibrant platform connecting and empowering Generation Z.
Challenge: A student community needed a central hub to connect members, share resources, and promote events, but lacked a digital platform.
Solution: I designed and built a static, multi-page website with a clean UI, intuitive navigation, and dedicated sections for events, resources, and community news.
Outcome: The platform successfully brought the community online, increasing engagement and providing a scalable foundation for future growth.
HTML
CSS
JavaScript
Next BTGenZ
Next BTGenZ
A Next.js powered version of the BTGenZ platform with enhanced features.
Challenge: The original static site was fast but lacked SEO capabilities and the dynamic features needed for a growing community.
Solution: I re-platformed the entire site to Next.js, leveraging Server-Side Rendering (SSR) for superior SEO and performance. This also enabled future API integrations.
Outcome: The new platform saw improved search engine visibility and provided a more robust, scalable architecture for adding new interactive features.
Next.js
React
Tailwind CSS
Sandesh Food Hub
Sandesh Food Hub
A food ordering application concept with a focus on local restaurants.
Challenge: A local food business wanted to create a simple, elegant online ordering system to compete with larger delivery apps.
Solution: I developed a mobile-first food ordering web app with a clean, image-rich interface for menu browsing and a simplified, single-page checkout process.
Outcome: The app concept provided the client with a clear, functional prototype to secure funding and demonstrate their vision to stakeholders.
Next.js
React
Tailwind CSS

What My Collaborators Say

"Sujay has a rare ability to grasp complex technical ideas and translate them into stories that connect. His work was pivotal in clarifying our vision to early-stage investors."

A. Sharma

A. Sharma

Founder, Tech Startup

"Working with Sujay felt less like hiring a developer and more like gaining a strategic partner. He's deeply invested in the 'why' behind the project, which leads to incredible results."

Peter K.

Peter K.

Creative Director

"The website and AI tool Sujay built for us not only looked great but fundamentally improved our workflow. His problem-solving approach is a game-changer."

R. Chen

R. Chen

Operations Head

Featured Posts & Collabs

A glimpse into my thought process, collaborations, and stories shared on LinkedIn.

The Nikhil Kamath Effect
An analysis of brand building and audience connection in the creator economy.
Biotech Careers & Mindset
Exploring the mindset shifts required for biotech students to succeed in the modern job market.
Collab: Simplifying Science
A founder collaboration to showcase an intuitive molecular docking tool for researchers.
Growth & Self-Reflection
A personal reflection on the importance of purpose-driven work and continuous self-improvement.

Visibility Plans

Choose a plan designed to increase your digital visibility, or reach out for a custom collaboration.

Visibility Foundation Package
Establish your online presence with a custom, conversion-focused website designed for maximum visibility.
  • 1-3 Page Static Site
  • Core Message & Story Crafting
  • Responsive Design
  • Basic SEO Setup
Audience Growth Package
Build your authority and grow your audience with a dynamic web presence and strategic content.
  • Functional JS/Next.js Website
  • LinkedIn Ghostwriting (2 posts/mo)
  • Strategic Content Pillars
  • API Integrations
Total Visibility Engine
Full-stack solutions including SEO-optimized web apps, AI tools, and ongoing strategy to dominate your niche.
  • Full-featured Next.js App
  • Custom AI Tool Development
  • Advanced SEO & Analytics
  • Creative Campaign Strategy
Brand Collabs & Partnerships
For creative campaigns, brand partnerships, or unique opportunities.
  • Joint Marketing Campaigns
  • Sponsored Content
  • Product/Service Collaborations
  • Customized Engagements

Looking for something more?

Contact me for brand collabs, creative campaigns, or unique partnership opportunities.

Ready to Be Seen?

Ready to boost your visibility? Let’s brainstorm your next big idea or craft a strategy to get your brand the attention it deserves. I'd love to hear from you.

DM or reach me at connect@smthing.in